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   Here's how it works... When a clothing brand announces a new collection or design, they give customers the opportunity to pre-order those items. You can usually find this option on their website or in their store. Instead of waiting for the clothes to hit the shelves, you can secure your order early.

After the pre-order period ends, the clothing brand will start producing the items based on the number of pre-orders received. This means you might have to wait a little longer to receive your item compared to regular purchases. But the advantage is that you have a better chance of getting the specific item you want since it may be in high demand.

Once the production is complete and the items are ready, the clothing brand will ship your order to the address you provided during the pre-order process. You'll receive a notification when your package is on its way. It's important to note that the exact shipping and delivery times can vary depending on the brand and the specific item you ordered.

So, by pre-ordering, you get the benefit of securing popular clothing items before they sell out and ensuring you'll be one of the first to receive them.








Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™